Only Dead Fish

Post of the Month - April 2021 - The Vote

Thanks for the nominations. So the vote this month is between:

Digital is a downstream discipline by Helen Edwards

Three or Four Hours by Oliver Burkeman

What is an entertainment company in 2021 and why does the answer matter? by Matthew Ball

Modern Marketing Myopia: is marketing losing perspective? by Tom Roach

Journey mapping is not a marketing strategy by Bogdana Butnar

Before You Answer, Consider the Opposite Possibility by Ian Leslie

Understanding Creative Strategy, Part 1: Triangulation by Uri Baruchin

And you can vote below:

Post of the Month - February 2021 - The Winner

Well there was a strong performance from Amelia Torode's piece on accepting uncertainty in this month's vote but it turned into a battle between Alex Murrell's smart post on adland being an island, and Phil Adam's planning handbook / did I do a strategy double nomination. In the end though it was Phil that won through so well done Phil - you enter the hall of fame. My thanks to everyone that took part.

Post of the Month - February 2021 - The Vote

Thanks for the nominations. So our vote this month is between:

My Very Own Planning Handbook and Did I do a strategy? by Phil Adams

Accept uncertainty as a fact of life by Amelia Torrode

To prepare for the next pandemic, we must be timelords by Mark Earls

Ruptures in the mediascape by Rishad Tobaccowala

Adland is an Island by Alex Murrell

Miles Davis: Head Chemist in the Creative Laboratory by Jim Carroll

The Clubhouse App and the Rise of Oral Psychodynamics by Zeynep Tufekci

And you can vote below:

Post of the Month - February 2021 - Nominations

Plenty of good reads this month IMHO and so it's time to open nominations for Post of the Month. I've listed a few of my own favourites below as a starter but please do add to these with your own nominations - you can do that by sending me the link direct or leaving it in the comments below. Once a have a good list I'll stick them up for the vote. So my starting four (note that this includes a double nomination for Phil Adams which I've combined as they fit together so well) are:

My Very Own Planning Handbook and Did I do a strategy? by Phil Adams

Accept uncertainty as a fact of life by Amelia Torrode

To prepare for the next pandemic, we must be timelords by Mark Earls

Ruptures in the mediascape by Rishad Tobaccowala

Please do add to these nominations with your own.

Post of the Month - January 2021 - The Vote

Thank you for the nominations. So this month's vote is between:

Chemistry Lesson by Dave Dye

Simplify, Then Exaggerate by Jim Carroll

Design deserves the same status as advertising in marketer's plans by Helen Edwards

Why amateurs sometimes beat experts by Andy Nairn

Our year in responsible tech by Sarah Drinkwater

What would Bowie do? Advice from a Starman by Mark Edwards

Not home in Connecticut by George Tannenbaum

And you can vote below: