It was a pretty even vote this month, and Martin Weigel's brilliant Escape From Fantasy post did well but happy to say that in the end it was Rachel Mercer's excellent Heretics of Advertising: The (Forgotten) Craft presentation that won. Well done to Rachel - you join the hall of fame. Thanks to everyone that took part.
Post of the Month - October 2018 - The Vote
Thanks for the nominations. So our vote this month is between:
Heretics of Advertising: The (Forgotten) Craft by Rachel Mercer
Escape From Fantasy by Martin Weigel
How to Win an IPA Effectiveness Award by Tom Roach
No more 'struggle porn' by Nat Eliason
User Research is a Team Sport by Will Myddelton
And you can vote below:
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Post of the Month - October 2018 - Nominations
It's time to open nominations for Post of the Month. As always I have a starting list which I've set out below but please do add to these nominations with posts that you've read over the past month which you thought were particularly good. As soon as I have a good number I'll put them all up for the vote. So my starting nominations are:
Heretics of Advertising: The (Forgotten) Craft by Rachel Mercer
Escape From Fantasy by Martin Weigel
How to Win an IPA Effectiveness Award by Tom Roach
Please do add to these.
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Post of the Month - September 2018 - The Winner
Well there was a fairly even split of voting this month with Helen Edwards' post on linking marketing theory with practice, and Tom Goodwin's piece on data both doing well but in the end it was Martin Weigel's excellent case for chaos that won through (the original version of this also won the vote back in March). So well done Martin, you join the hall of fame again. My thanks to everyone that took part.
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Post of the Month - September 2018 - The Vote
Thanks for the nominations. So our vote this month is between:
The Best Marketers Know How to Link Theory With Practice by Helen Edwards
'That Ain't My Department, Sir’: Why I Never Attended a Shoot by Jim Carroll
It's All Got a Bit Flabby by Gareth Kay
The Case For Chaos (revisited) by Martin Weigel
Treat Data Like a Friend Down the Pub Not and Idol to Pray To by Tom Goodwin
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Only Dead Fish is a blog and digital consultancy run by Neil Perkin. Neil is the author of Building The Agile Business (Kogan Page, April 2017), and the co-creator of the Fraggl Twitter curation app.
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