Next Monday evening in London we have our next Planning Google Firestarters event and I'm particularly excited about this one since for a good while I've been wanting to focus an event on how perspectives from outside the industry can inform or challenge the practice of planning. I'm a big believer in the value of external / different viewpoints and practices as a way to break open assumptions and improve thinking, and we have four amazing speakers who are going to do just that, focusing on what planning can learn from lawyers, comedians, politicians and meteorologists:
- Amelia Torode, co-founder The Fawnbrake Collective. Amelia will be speaking about what planners can learn from how lawyers construct arguments (she's even been to the Old Bailey to do some research)
- Rob Blackie, Founder Rob Blackie Digital Strategy, ex-Ogilvy Global Head of Social Products. Rob has a fascinating and very topical view on how modern political communication and discourse can inform planning
- Justin Lines, Strategist and Researcher. Justin has spent a year researching how comedians use insight into human behaviour
- Bogdana Butnar, Digital Strategy Director, Accenture Interactive. Bogdana will be expanding on the excellent piece that she wrote recently on using weather systems as a metaphor for the web, and discussing how planners can think more like meteorologists
This one should be properly fascinating. Unusually we actually have had a few late dropouts so if you're a planner or a strategist and would like to come along leave a comment below or contact me direct.
