Google Firestarters is a series of quarterly events for the planning, advertising and media community hosted by Google and curated by me, Neil Perkin. They are designed to provide thought stimulus, provocation, and to facilitate debate around some of the more interesting challenges and opportunities within our industry. We've been running the events since March 2011, and in that time have covered topics as diverse as new operating systems for agencies, remix culture, digital storytelling and agile planning.
You can read more about each of our events via these write ups:
Google Firestarters 26: Change and Complexity
Google Firestarters 25: Patterns of Behaviour
Google Firestarters 24: Deciphering Digital Transformation
Google Firestarters 23: The Future Strategist/Planner
Google Firestarters 22: The Power and Perils of Fast in Planning
Google Firestarters 21: The Future of Digital Advertising
Google Firestarters 20: AI (Artificial Intelligence) or IA (Intelligence Augmentation)?
Google Firestarters 19: Consultants, Customer Experience and Convergence
Google Firestarters 18: Mobile UX is Eating the World
Google Firestarters 17: Content Marketing and Complexity
Google Firestarters 16: The Magnificent Seven
Google Firestarters 15: How to Think Differently About Advertising
Google Firestarters 14: Big Data or Big MIstake?
Google Firestarters 13: Agencies and Product Innovation
Google Firestarters 12: Designing for the Future
Google Firestarters 11: The Strategy is Delivery
Google Firestarters 10: Planning For Good
Google Firestarters 9 (Curated by Squared Alumni): Creativity is Not a Department
Google Firestarters 8: The Agency Innovation Conundrum
Google Firestarters 7: Remix Culture
Google Firestarters 6: Digital Storytelling and Video
Google Firestarters 5: Cory Doctorow - The Coming War on General Computation
Google Firestarters 3: The New Operating System for Agencies
Google Firestarters 4: Entrepreneurship
Google Firestarters 2: Design Thining in Planning
Google Firestarters 1: Agile Planning
And we have also now extended out the Firestarters franchise and run specific events for the performance and search marketing community:
Google Performance Firestarters: Is Your Mobile Site Losing You Money?
Google Performance Firestarters: Will Last Click Attribution Ever Die?
Google Performance Firestarters: Performance vs Brand Marketing
Google Performance Firestarters: Marketing in a Post-Mobile World
Google Performance Firestarters: The Future of Programmatic
Google Performance Firestarters: The Future of Performance Marketing Agencies
Google Performance Firestarters: The Power of Feeds
Google Performance Firestarters: Real-time Creative
Google Performance Firestarters: The Profit-Driven Marketer
Google Performance Firestarters: Data
Google Search Firestarters: Search Marketing That Wins Awards
Google Search Firestarters: The Mobile Future
Google SearchFirestarters: Attribution
...and we're now also running Google Firestarters events in New York:
Google Firestarters NYC 2: Creativity in a Constrained World
Google Firestarters NYC: The New Operating System for Agencies
...in Cannes:
Google Firestarters: The New Culture Makers
...and in Sydney, Melbourne and Auckland:
Google Firestarters Australia - Adapting Strategy for an Adaptive Age
Google Firestarters Auckland and Sydney - Digital Storytelling
...and we have also run one in Austin during SWSWi:
