For the ninth in our series of Firestarters events for the Performance Marketing community will be focusing on Feeds and APIs, which are changing the advertising landscape in a unique and potentially powerfully way. As well as talking about how the smartest agencies are using feed data to improve campaign results and bring new levels of contextual relevance to messaging, we'll also thinking about the future and where the application of this kind of data might lead us, including how AI and machine learning might be used to adapt approaches to marketing. So plenty of interesting stuff to talk about, and to help us we have three excellent expert speakers:
- Alistair Dent, Head of Product Strategy at iProspect (the UK's largest performance agency)
- Visar Shabi, CTO at Brainlabs digital, the 'scientific' PPC agency
- Kris Tait, business director for Croud, one of Google's fastest growing Search agency
The event takes place on September 2nd, 6.00pm at Google Central St Giles, London. I have some free passes to give away to readers of this blog so if you'd like one, message me direct or leave a comment below.