I'm a big believer in anything that helps support the young talent in our industry. It's one of the reasons I think Squared is so good. Set up a bunch of young ad folk for no other reason than to provide an independent, practical resource for graduates and others who want to come into our industry, the Ad Grads blog has been posting useful resources, links and advice for over five years now. It has been looked after by Will Humphrey, who deserves some props for keeping it going. As Will says:
"The blog was originally meant to stand as a counterpoint to the dearth of Advertising advice out there. The IPA had a good fact file on agencies, but there was nothing out there that *really* showcased what life was like when getting in as a graduate."
The good news is that now that the IPA have made graduate recruitment a priority, they have smartly moved to merge AdGrads with the new site they've set up specifically for young people who are interested in working in the ad and media industry, called AdMission. The site has lots of good stuff on it including job profiles, advice on getting a job or securing work experience, interviews with Ad luminaries, details on graduate schemes and entry level jobs. I know there's quite a number of young people either in the industry already or looking to get into it who read this blog, so I urge you to check it out.