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Neil Perkin


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August 13, 2012

Comments

John

Will the limited volume of media sales (relative to stockmarket trades) justify the set-up costs of algorithmic trading? Has anybody looked into that?

neilperkin

Good question John and I'm not sure I know the answer to that. But I wonder if the efficiency gain outweighs the running costs once the initial costs are done? Automation seems to be creeping in to more areas of digital (coming from the likes of search and moving into display and so on) and my thought about the future here is that an increasing amount of media will be 'ad-served', making optimisation and real-time trading possible against a broader mix of media.

Dennis

Wow. To say I am speechless probably does not qualify as a comment, but WOW...

SomeDaySomeSay Blog

Hi, you have such a charming resource, on this one! And I got a question for you. Is it a paid blog theme that you buy online or you used a common one?

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