Journalism In The Age Of Data

"The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it - that's going to be a hugely important skill in the next decades...Because now we really do have essentially free and ubiquitous data. So the complimentary scarce factor is the ability to understand that data and extract value from it."       Hal Varian, Google

One of the quotes I seem to be using most these days is that one from Eric Schmidt about how five exabytes of information were created between the dawn of civilisation and 2003, and yet the same amount of data is now being created every two days (and that rate of growth is accelerating).

Making sense of data is one of the biggest challenges faced by content producers of all kinds. During a journalism fellowship at Stanford, Geoff McGhee interviewed practitioners and trendsetters in data visualisation about how creative and publishing businesses "retool their staff and systems to prepare for a future in which data becomes a medium". The result is an outstanding film which is as insightful as it is inspirational.

Vision is the biggest band width we have in terms of sensory information. So this film talks about how visualisation of data can communicate both the context and the narrative elements of a story, and how (in a familiar refrain) value comes from completeness of data combined with the kind of judgement, interpretation and understanding of context and story that only human brains can bring.

It travels through the different narrative structures that can be used to help communicate complex stories (like the 'Martini Glass' - having led people through a more strictly scripted story you then open up the visualisation for more exploration), how good visualisation recognises that data cannot work in isolation, but combines it with different narrative formats like motion graphics (like the well-known but brilliant Crisis Of Credit Visualised), how visualisation is rapidly becoming a new expressive language, a discipline that is evolving and growing, and the beginnings perhaps of a real movement.

Along the way we learn about the value of rapid iteration (another familiar refrain), the challenge of live data (imagine breaking news stories appearing in a live visualisation), and we end where we began, with the increasing democratisation of visualisation through initiatives such as IBM's Many Eyes, sites like Swivel, and applications like Google charts.

Absolutely fascinating.

Journalism in the Age of Data from geoff mcghee on Vimeo.

HT to flowingdata

Comments

[Rob]

I couldn't agree with you more on this post, however like planners seemingly recent realisation we're here to make clients brands more successful - this is not something that's new, it's a method and approach that has been adopted and used by companies in many categories for decades, albeit in different formats due to the limitations of tech etc.

This is not meant as a criticism of this post - it's the usual great stuff - it's just a frustration that people in adland and marketing have a habit of taking something old and pretending they've just discovered or invented something - which is possibly why so much of what we do falls on deaf ears because we're more focused on making ourselves feel important than doing stuff that is important.